The Marigold effect

We use the tools of advising, investing, and storytelling to help small businesses and
social justice-focused organizations grow.


Welcome to The Marigold EffectWe draw inspiration from the marigold, a companion flower that helps nearby plants flourish.We use the tools of advising, investing, and storytelling to help small businesses and social justice-focused organizations grow.I’m Pooja. I am a lawyer, entrepreneur, investor, photographer, and advisor to non-profits & small businesses.I started The Marigold Effect to support identities that are underrepresented in the investment and business sphere, including but not limited to gender, ability, race, and ethnicity. I want to take what I’ve learned as the daughter of immigrants who started a successful business, and as an entrepreneur in my own right, and share those lessons with social justice leaders, business owners, and aspiring entrepreneurs.

ExperienceMy first job at age 13 was working behind the counter at my father's suburban Minneapolis Burger King. He had purchased this restaurant after working for the Whopper franchisor for 10 years. The family business steadily grew and I've kept at least one foot in it as I've developed my own career.I was an investment banking analyst, represented children and families involved with the child welfare system, facilitated entrepreneurship and financial management cohorts for small business leaders, and served as a special advisor to a fast-paced workforce development nonprofit.As a business owner, I’ve built and operated full service and fast casual restaurants, started a photography business, bought and sold several small businesses, and dived head first into the world of commercial real estate.I mentor cooperative entrepreneurs, advise small business owners at a pro bono legal clinic, and serve as a board member of a nonprofit advocating for change to the juvenile legal system.

Core ValuesLearning | constantly seeking knowledge and acquiring skills to offer clients comprehensive guidance to help them achieve success.Community | engaging with mission-aligned stakeholders collaboratively and inclusively to improve our community.Integrity | building trust by keeping commitments and acting with authenticity, openness, and honesty.Security | helping historically underrepresented individuals build wealth by increasing options and assets.


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ADVISINGTailored advice and executable strategies for growth. Potential topics: reducing operating costs, increasing revenue, accelerating customer acquisition, raising capital from public and private sources, growth projections, business plans, buying or selling existing businesses, human resources, and risk mitigation.
INVESTINGPortfolio focused on economic justice, social impact real estate, and mission-oriented enterprises.
STORYTELLINGPhotography, research, and writing to inspire, educate, and advance justice.


Terms of use

Materials on this site have been prepared for informational purposes only, and are not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Please contact us for assistance with your unique circumstances.
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